Tell your story better

Blog: Powerful writing advice

Tell your story better

Top of the morning (or not?) for ChatGPT

A bit disappointed by the generic American Bland tone of copy produced by ChatGPT, I asked it to write like an Irish person.

Specifically, I told it to write three pars on what AI can offer marketers. And to write it as though an Irish person wrote it.

Buckle up.

ChatGPT got off to a cracking start with:
“AI offers marketers A POT OF GOLD when it comes to enhancing their strategies.”

Slide on down that AI rainbow, kids, because A POT OF GOLD awaits.

Next, it said AI enables “marketers to tailor their campaigns with A TOUCH OF IRISH CHARM”.

You might need AI to bring A TOUCH OF IRISH CHARM to campaigns. I don’t.

On we went. “From personalized recommendations to dynamic pricing, AI brings A LEPRECHAUN’S LUCK in creating targeted and engaging marketing experiences.”

Oh ChatGPT. You gotta make your own luck in this business.

That said, I’ve seen both marketers and leprechauns described as “magical con-artists”.

Back to our text. With AI, sez ChatGPT, marketers can ensure every interaction “SPARKLES LIKE A SHAMROCK”. 

Of course, the last paragraph of anything is almost as important as the first. And ChatGPT slammed it over the line:

“With AI by their side, marketers can DANCE AN IRISH JIG of effective campaigns and flourishing brands.”

ChatGPT and other AI writing tools can be incredibly useful, especially for planning, SEO, proofreading and so on.

But when it comes to using it to shape sparkling copy, begorrah, be careful.