Overwrite your first draft. As a newspaper columnist (approx a million years ago), I had to file 1,000 words on a trending topic every Friday morning.
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You'll find another copywriting tip here the day after tomorrow. But I won't be posting tomorrow — I’m sorry.
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Painting a picture of a brighter future can be a handy persuasive writing approach. Even doing that, however, write in the present tense as much as you can.
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A bit disappointed by the generic American Bland tone of copy produced by ChatGPT, I asked it to write like an Irish person.
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Get your Single Most Important Thing in early. What is the one thing you want people to understand and remember from this thing you're writing?
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When I greeted my American colleagues with the cheery question, “Well, are we all full of beans?”, they looked at me blankly.
As we know, the robots are coming, clanking and whirring towards us at high speed to take over everything.
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I've seen few things rip offices apart over the years like rows about how to punctuate bulleted lists. They can get pretty savage.
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Decades ago, my father's family had a Pekinese who liked to stroll daily down the hill to the village.
Is it your company's 30th birthday? 🎂
Your product's 20th birthday? 🎁
Your office's 10th birthday? 🎉
No one cares. 💔
When you're planning a presentation, remember to include Something They'll Always Remember.
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Here's a fun LinkedIn game. Count how many delighted, thrilled and excited people you can find on your timeline today.
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